Easy WP SEO vs SEOPressor

Since SEOPressor is easily the most popular on-page SEO plugin, the most common question about Easy WP SEO is, “How does it compare to SEOPressor?” In this post I’ll compare them so you can see the similarities and differences.

Features

The table below shows a side-by-side features comparison of the two plugins.

	Easy WP SEO	SEOPressor
On-page factors analyzed	23	12
Keyword density
Keyword in title tag
Keyword in heading tags
Keyword in URL
Keyword in meta tags
Keyword decoration
Keyword in image ALT tags
Keyword near beginning of post*
Keyword near end of post*
Adequate content length
Visual SEO Checklist
Automatic image ALT tag keyword insertion
Automatic keyword decoration
Decoration method (admin or client side)	user selectable	client
Automatic insertion of keyword in post title
Keyword density adjusted for word length of key phrases
Analysis of entire HTML document
Analysis of multiple keywords
LSI keywords function
Readability analysis
Drag and drop internal links into post content
Drag and drop images from media library
Video tutorials and help
User-selectable SEO factors
Copyscape integration
Analyzes content other than posts/pages
Membership plugin support
Import/export plugin settings
Detailed SEO reports
Price (multi-site license)	$37	$97

 

Easy WP SEO obviously has a lot more features than SEOPressor. The one it doesn’t have is the ability to automatically put your keyword in the post title. But the way it’s implemented in SEOPressor isn’t particularly useful, in my opinion.

 

 

Personally, I wouldn’t want my keyword tacked onto the end of my post titles that way.

Oddly, though SEOPressor has this function, it doesn’t check for your keyword in the post title when determining the SEO score. I’m sure most would agree having it in there can only help a post’s ranking.

Keyword Placement

Both plugins check for your keyword near the beginning and end of your post content. They implement this check differently, though.

Easy WP SEO looks for your keyword in the first and last 50 to 100 words, while SEOPressor checks to see if your keyword is in the first and last sentences. I found SEOPressor’s approach to be restrictive.

If your keyword is “dog training,” is this really better at the end of a post

Check out the best dog training program!

than this?

This is the best dog training program. Check it out!

It’s hard to imagine so, but I really don’t know. If any of you have an opinion on this, by all means, chime in with a comment.

Keyword Density

Easy WP SEO accounts for the number of words in key phrases when it figures keyword density, while SEOPressor’s formula assumes your keyword is just a single word.

I’ve already pointed out how important this is. In a nutshell, this means that for multi-word key phrases, SEOPressor is incapable of accurately determining keyword density.

Analysis – Whole Page or Just Post?

Easy WP SEO analyzes the whole HTML document that gets shown to visitors (and search engines) when your post is requested. SEOPressor does not. It only sees the post or page content you enter in the post edit box in the WordPress admin area.

SEOPressor Can’t Score What It Can’t See

Here’s another way that SEOPressor’s keyword density analysis is flawed. Your keyword might appear in the header or sidebars, which definitely impacts density. But since SEOPressor doesn’t know about it, it can’t account for it.

Another Example

Most WordPress themes put the post or page title in H1 tags. The title is displayed automatically above the post content. But it’s technically not part of the post content itself, and it does not show in the WordPress post editor.

Since Easy WP SEO analyzes everything on the page, it knows that your keyword is already contained in H1 tags and credits the SEO score for that.

SEOPressor, though, is unaware of it. If your keyword is in the post title (as it should be), SEOPressor will incorrectly tell you that you need your keyword enclosed in H1 tags.

When I used SEOPressor, I used to work around this by putting a dummy H1 tag containing my keyword at the beginning of the post. Once I got the SEO score to 100% or as close as possible, I’d delete it. (Then, of course, SEOPressor would ding the post’s SEO score when I published it.)

The latest version of SEOPressor (4.3) now includes a workaround for being unable to directly determine whether post titles are enclosed in H1 tags.

Like ClickBump SEO! and WP SEO Beast, you can now tick a checkbox in the settings to tell it your theme uses H1 tags for post titles. You can also tell it if your theme uses H2 or H3 tags instead.

Still Another Example

Another example is with image ALT tags. The image in the upper right of this page is obviously outside the post content. It has my keyword in the ALT tag, so Easy WP SEO credits this post’s SEO score for that. If I were using SEOPressor, it wouldn’t see it, and would tell me I’m missing that element.

I did the same workaround with SEOPressor as for the H1 tag. I put a dummy image with my keyword in the ALT tag in my posts, then removed it after I was done optimizing.

Seriously, who wants to do that?

I sure didn’t, and it irritated me to no end. A $97 plugin shouldn’t force anyone to resort to silly hacks like these.

Site Performance

All the tweaks SEOPressor can automatically do to increase your post’s SEO score are done on on-the-fly when your someone visits your site. That includes keyword decoration, and putting keywords in both image ALT tags and post titles.

Obviously that’s going to add some processing load on your web server. Some might argue that it’s not significant, but it’s definitely there.

Personally, I like to keep my sites as efficient as possible. I don’t like adding extra overhead to every page request.

Easy WP SEO gives you the choice of doing keyword decoration client-side (on-the-fly) or admin-side, where the keyword decorations are stored in the database with your post content. Adding keywords to image ALT tags and making external links “nofollow” can also be done admin-side or client-side.

Easy WP SEO Blows Away SEOPressor

Seriously, considering it has many more features, determines your post’s SEO score more accurately, AND costs $60 less than SEOPressor, Easy WP SEO totally trounces SEOPressor.

I’m not the only one who thinks so. The WSO thread on the Warrior Forum has many positive comments from SEOPressor users, and those who almost bought it but instead went for Easy WP SEO.

Perhaps you’re thinking this isn’t an “unbiased” review. Ya know what? You’re right!

I can’t help but be biased towards Easy WP SEO. It’s so far ahead of SEOPressor it isn’t even funny.

All the “unbiased review” sites out there, in any niche, put up affiliate links to every product reviewed. They don’t give a crap which product you buy. They’re going to make a commission no matter which you choose!

I can’t do that here. I DO care which you buy! SEOPressor is so inferior to Easy WP SEO that I seriously hate to see anyone blow their money on it. I’m not interested at all in making money off someone else’s unfortunate choice.

If you still want SEOPressor, so be it. But you won’t find any links, affiliate or otherwise, to it on this site. Sorry.

But if you see the incredibly superior value of Easy WP SEO, then buy it now before it’s released on ClickBank at a much higher price! You’ll get some nice bonuses too! :-)